I'm here at the Club Industry trade show in Chicago. This is the second biggest industry fitness show behind the IRSHA trade show which we - Koko Fitness - attended in San Francisco. We are actually in the Star Trac booth (#701) this time around - and what a booth it is -the largest at the show. We are right next to Life Fitness and we are front and center when you walk in.
This afternoon I sat on a panel discussion group with Marc Onigman, the founder of Stone Hearth Fitness, talking about corporate fitness with a focus on adherence that lasted an hour and a half. I have one more Thursday morning that will once again be on corporate fitness but this time with an emphasis on programming.
Tomorrow is Day 1 of the show - with show time going from 12:30-5:30
More to report soon!